what is nanotourism?

location: MAO – Muzej za arhitekturo in oblikovanje, Grad Fužine, Ljubljana
Ljubljana, Maribor, Vitanje (Slovenia),
Zagreb (Croatia), Krakow (Poland)
date: 2014
duration: seven months
mentors: Aljoša Dekleva, Tina Gregorič

assistents: ?

award: Best Collaboration Awards at BIO 50 – 24th Biennial of Design of Ljubljana,
18. 9. 2014 / 7. 12. 2014. Jury: Saša J. Maechtig, president; Alice Rawsthorn; Konstantin Grcic

participants first group – open call BIO 50: Marjeta Fendre, Slovenia; Alessandro Fonte, Italy – Slovenia; Maja Jenko, Slovenia; Living Coutryards Initiative / Association House! (Katja Beck Kos, Nadja Dodlek, Maša Kresnik, Samo Lorber, Kaja Pogačar, Maja Pegan, Niko Poljanšek, Tajša Perovič, Robert Veselko), Slovenia; Oaza (Nina Bačun, Ivana Borovnjak, Roberta Bratović, Tina Ivezić, Maja Kolar, Ana-Marija Poljanec), Croatia; Palce Lizać (Barbara Nawrocka and Dominika Wilczynska), Poland; Žiga Rošer, Slovenia; Blaž Šef, Slovenia; Silvia Susanna, Italy – Slovenia

participants second group – open call AA Visiting School Slovenia with BIO 50: Samo Bojnec, Slovenia; Natalie Jasinski, Poland – Austria; Marijan Ladić, Croatia; Jurij Ličen, Slovenia; Janaina Lisiak, Brazil; Anja Petek, Slovenia; Arefeh Sanai, Iran; Kaja Švab, Slovenia; Valentin Tribušon, Slovenia; Dorian Vujnovič, Croatia; Runze Wang, China-Australia; Zizhengyan Yang, China-Australia; Aleš Žmavc, Slovenia; Vid Žnidaršič, Slovenia

assistant and co-mentor of the second group: Jakob Travnik

co-mentor of the second group: Blaž Šef

experts in juries and tutorials: Vedran Mimica – Profesor, Associate Dean of Research IIT, Chicago, USA, Christopher Pierce – Architectural Association London, director AA Visiting School program Jan Boelen – Z33 House for Contemporary Art and BIO 50 curator, Social Design, Design Academy, Eindhoven, Miha Turšič – director KSEVT, Dragan Živadinov – KSEVT and post-gravity theatre, Boštjan Vuga – Sadar + Vuga arhitekti, architect, Vasa J. Perović – Bevk Perović arhitekti, lecturer at Faculty for Architecture, Ljubljana, Nikola Radeljković – NUMEN / For use, Nejc Matjaž – ONDU, Blaž Šef – actor, KSEVT, Vitanje

workshop brief:

After decades of a booming tourism industry with wide impact on territories and economies all over the world, are there smaller-scale, non-intrusive ways of promoting a tourism experience? The two participant group worked to answer to this question.
The first group found and learnt from existing examples and it identified and created new site-specific experiences. This research was the basis for the AAVSS workshop of the second group which took place in Vitanje in July 2014.

nanotourism is a new, constructed term describing a creative critique to the current environmental, social and economic downsides of conventional tourism, as a participatory, locally oriented, bottom-up alternative. Defining nanotourism runs twofold: by finding and learning from existing examples and by identifying and creating new site-specific experiences. It operates as a social tool to stimulate mutual interaction between provider and user by co-creation or exchange of knowledge. It is not about scale, but is a projected ability to construct responsible experiences from the bottom-up, using local resources. Nanotourism is beyond tourism, it is more an attitude to improve specific everyday environments and to open up new local economies.

Involve, participate and become a nanotourist everywhere, even in your own city, town, street or home!

The term tourist is increasingly used pejoratively, to imply a shallow interest in the cultures or environments.

No one wants to be a tourist any more, but prefers to be a traveler, passenger, guest… Instead of superficial one-way observation, one participates, exchanges or co-creates in a two-way relationship and evolves to nanotourist.

Nanotourism is critical, but primarily bottom-up. Therefore it works as an association to nanotechnology as organisation of matter at the atomic and molecular scale, essentially by bottom-up construction method. Pre-fix nano in nanotourism implies bottom-up processes, not visible to a human eye, as new operational models of tourism.

The publication is a documentation of the collaborative creative research process of BIO50 nanotourism team.

It is an open collection of found existing experiences and created case-studies promoting nanotourism as a social, responsible, participatory alternative.

workshop results: